VP of Sales

Position Overview:

The VP of Sales is a critical component of our continued growth. Reporting directly to the CCO, the VP of Sales will be responsible for driving strategic and tactical selling efforts of products and services on a national scale, ensuring the continued growth and profitability of the company. Our product portfolio includes, but is not limited to: cans, packaging materials, ingredient supplies, and tropical fruit purees, juices, and concentrates. This individual will be responsible for leading a top-tier sales organization. The winning candidate will also be accountable for defining, developing, and executing sales of product and service solutions for the company while delivering P&L results across a cross-functional team.

Principle Duties & Responsibilities:

  • Deliver the company’s overall product revenue, margin, and expense targets.
  • Participate in direct sales opportunities closing large key accounts.
  • Lead and manage the Product Sales Team in translating financial metrics and goals into the strategies, tactics, tools and organizational structure required to achieve them.
  • Build a scalable and repeatable playbook of commercial excellence best practices to deploy across a wide variety of services and product offerings.
  • Leverage CRM and other tools to set KPIs that measure overall performance and effectiveness of sales team.
  • Establish excellence in sales planning and provide analysis and controls through sales reporting, forecasting, and sales performance measures to drive growth.
  • Examine and analyze reporting of sales and industry changes to analyze trends and identify potential improvements, best practices, and unseen opportunities / risks.
  • Track and understand market trends and build strategies to outperform competition.
  • Strategize on the development of proposals, bids, quotations, RFP responses, or other documents describing organizational products and services in response to requests from prospective partners and vendors in support of the sales and commercial excellence function.
  • Develop, cultivate, and manage a best-in-class network of third-party partners and other experts who can be engaged when and where most appropriate.
  • Establish and maintain strong relationships with key suppliers.
  • Other duties as assigned.

Qualifications & Skills:

  • Bachelor’s degree required; MBA optional.
  • Consistent career progression with 10+ years of experience operating as a senior sales and commercial excellence leader in a high growth environment. Experience as a second-line sales leader (manager of managers) is required.
    10+ years of proven work experience in the beverage industry.
  • The successful candidate has a proven track record of generating high sales growth to outperform financial expectations and industry trends.
  • Strong analytical and quantitative skills; ability to use data and metrics to back up assumptions, recommendations, and drive actions.
  • Proven ability to influence cross-functional teams.
  • In-depth knowledge of rigid packaging products, selling strategies, methods, and negotiation.
  • Ability to lead a team of Sales Managers to exceed quotas.
  • Demonstrated track record of excellent decision-making abilities; ability to make decisions logically, methodically, and quickly.
  • Willing and able to travel up to 75%.