What You Need to Know About Beverage Label Claims and Certifications

There is a lot to consider when creating and planning a new beverage. One thing often overlooked is understanding the requirements, costs, and resources needed to make some of the more popular claims and certifications. Each has pros and cons. Some have extra fees and documentation that you will need to keep in mind. Determining which claims and certifications are essential to your brand and consumers is crucial before starting formulation.

The resources below will help guide you and provide a basic understanding of some of the most popular claims and certifications so you can make the best decisions for your brand.





Clean Label

Nutrition vs Supplement Facts Panel