What You Need to Know About Beverage Label Claims and Certifications
There is a lot to consider when creating and planning a new beverage. One thing often overlooked is understanding the requirements, costs and resources needed to make some of the more popular claims and certifications. Each has pros and cons. Some have extra fees and documentation that you will need to keep in mind. Functional beverages — those marketed for specific purposes like more energy, weight loss or stress relief — present different labeling challenges to be aware of. Determining which beverage claims and certifications are essential to your brand and consumers is crucial before starting formulation.
The resources below will help guide you and provide a basic understanding of some of the most popular claims and beverage certifications so you can make the best decisions for your brand.
Organic
Today's consumers pay more attention to how ingredients are grown, processed and produced. Many people want to avoid consuming unnecessary chemicals and prefer beverages with the “Made With Organic” or “USDA Certified Organic” seals. Learn more about the requirements to determine if your beverage qualifies for one of these seals.
Non-GMO
A spirited debate surrounds the use of genetically modified organisms (GMOs) in food and beverage products. While some say they are safe, many customers try to avoid consuming them and actively look for labels like “Non-GMO Certified.” Find out what you need to know about achieving these labels for your product.
Gluten-Free
An estimated 25 to 30% of the U.S. population has embraced a gluten-free diet, representing a market of about 83 million people. Brands wishing to label their drinks with the “Certified Gluten-Free” seal must take several steps to substantiate the claim. “Gluten-Free,” “Free of Gluten,” “No Gluten” and “Without Gluten" claims are also possible. Explore the requirements to make an informed decision.
Kosher
The Kosher seal appeals to customers beyond the Jewish population for various reasons. Today, there are five certifying organizations nationwide, which can make navigating certification more challenging. Learn more about the differences as well as how to choose the ideal one for your beverage and the steps required.
Clean Label
“Clean" products are gaining popularity for their transparency in sourcing, production and ingredients. Many retailers like Whole Foods and Panera Bread have joined the clean label movement, but there is no centralized “clean” certification. There are numerous factors to consider as the claim and guidelines surrounding clean labeling continue to evolve.
Nutrition vs. Supplemental Facts Panel
Functional drinks have introduced a new challenge — whether the product is a beverage or a nutritional supplement. This distinction determines the label that manufacturers must include on their packaging. Our guide can help you navigate the complexities to decide which path is right for your beverage.
Learn More about Nutrition vs Supplement Facts Panel
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