Hybrid / Innovative
Beverage categories are ever-changing and evolving. Innovation is blurring the lines between categories and hybrid drinks are combining flavor and functionality in new ways.
Consumers are more open to trying new beverages and enjoy the variety and selection available on shelves, but can also be overwhelmed by the number of options.
Whether you plan to launch in one or more categories, or create a new one, BevSource can help guide and navigate you through the process.