Flavored & Functional Waters

Flavored & Functional Waters

Because of recent saturation of the bottled water market, functional and flavored waters are seeing increased popularity. Flavored waters are waters that have had natural and/or artificial flavors added in order to enhance the taste of the water. Functional waters maybe flavored as well but also include vitamins, minerals, or infusions that are meant to provide increased health benefits to the consumer. 

Pushing the Boundaries of Water

There’s almost infinite room for expansion and invention within the functional beverage industry at the moment, and functional drinking waters are poised to increase in popularity over the next several years. With the addition of ingredients like collagen (for skin health), protein (for muscle development), and probiotics (capitalizing on the recent gut-health and fermentation trend), ordinary drinking water can be elevated to the status of health drink, beyond the usual benefit of hydration. The chemical makeup of water can even be altered to increase health benefits, such as the addition of more oxygen to increase energy, or more hydrogen to ease inflammation.

Formulation, Ingredients and Packaging 

While some ingredients used in flavored and functional water are familiar and easy to work with, such as fruit juices, aloe, and coconut water, more novel ingredients may require more trial and error in order to perfect the flavor and solubility.  Some spices and minerals may pose a challenge without a strongly flavored base to mask their natural flavor. Sustainable packaging is also an important point for many consumers, with many pushing for less waste than traditional bottled water packaging. 

The Future of Functional Water

The convenience of bottled water, the shift towards lower sugar and caffeine consumption, and a currently health-crazed consumer base makes this an optimal time for growth in the functional beverage and water industry. With a focus on unique and delicious flavors, marketing that hones in on health benefits, and innovation in ingredients and benefits, functional and flavored waters are set to continue to see growth in the years to come.

Beer brewing outsourcing
Beer recipes have been found on Babylonian clay tablets dating back to 4300 BC.
Hard Seltzer Water & Sodas
Hard sodas and hard seltzers are commonly categorized as flavored malt...
Hard Cider
Hard cider is generally an alcoholic beverage made from the fermented juice of...
Ready to Drink Cocktails & Wine Beverage Development
The demand for convenience in food and beverage is at an all-time high.
Wine Beverage Development
Wine is believed to date back as far as 7000 B.C.
Coffee & Tea
Both coffee and tea date back centuries, with long histories and rich and...
Cannabis Beverages (CBD & Hemp)
CBD (or cannabidiol) is a compound found in the cannabis plant and provides...
Functional Beverages & Supplements
Modern consumers are increasingly excited by the functional food and drink...
Sport Drinks Beverage Development
Sports drinks are beverages containing a combination of water and electrolytes...
Energy Drinks
Energy drinks are beverages that contain some sort of stimulant, artificial or...
Alcoholic Tea & Coffee
Tea-infused alcohol
Carbonated Soft Drink (CSD)
Carbonated soft drinks are generally sweet, non-alcoholic effervescent...
Hybrid / Innovative Beverage Development
Beverage categories are ever-changing and evolving.
Juice Beverage Development
Juices are made from extracting or pressing the natural liquid out of fruits...
Kombucha Beverage Development
Kombucha is a fermented, sweet and tangy beverage with relatively ambiguous...
Probiotic & Prebiotic Beverage Development
Probiotic and prebiotic beverages are at the front of both the functional food...
Protein Beverage Development
Protein became widely popular in the mainstream food and beverage industry in...
Spirits & Distilled Liquors
Spirits are distilled alcoholic beverages.
Switchels, Shrubs & Vinegar-Based Beverage Development
Thanks to the recent popularity of kombucha (a vinegar-y, fermented tea...