Ready to Drink Cocktails & Wine

Ready to Drink Cocktails & Wine Beverage Development

The demand for convenience in food and beverage is at an all-time high. This has given rise to an increasing interest in ready-to-drink (RTD) or premixed, single-serve cocktails and wine. 

Selecting a Base

A major factor in determining the development route for a ready-to-drink cocktail is the type of alcohol base that is used. Whether the beverage is malt, spirit, or wine-based will play a role in everything from taste and labeling to cost and distribution. The chosen base can also determine what types of retailers in each state can sell the beverage.  

The Market

An in-depth understanding of the market for ready-to-drink cocktails allows brands to navigate decisions around alcohol source, package design, marketing, and distribution. 

Consumers in this category are willing to experiment and the perception of cocktails as premium alcoholic beverages has led to many entrants from both new and established companies. The ready-to-drink market is subcategorized based on the primary base of the beverage (rum, whiskey, vodka, wine, etc.). 


In addition to the evolving tastes and competition in each of these categories, beverage brand owners are also paying attention to the rising demand for natural ingredients, and innovative and ecological package design.

Beer brewing outsourcing
Beer recipes have been found on Babylonian clay tablets dating back to 4300 BC.
Hard Seltzer Water & Sodas
Hard sodas and hard seltzers are commonly categorized as flavored malt...
Hard Cider
Hard cider is generally an alcoholic beverage made from the fermented juice of...
Wine Beverage Development
Wine is believed to date back as far as 7000 B.C.
Coffee & Tea
Both coffee and tea date back centuries, with long histories and rich and...
Cannabis Beverages (CBD & Hemp)
CBD (or cannabidiol) is a compound found in the cannabis plant and provides...
Functional Beverages & Supplements
Modern consumers are increasingly excited by the functional food and drink...
Flavored & Functional Waters
Because of recent saturation of the bottled water market,
Sport Drinks Beverage Development
Sports drinks are beverages containing a combination of water and electrolytes...
Energy Drinks
Energy drinks are beverages that contain some sort of stimulant, artificial or...
Alcoholic Tea & Coffee
Tea-infused alcohol
Hybrid / Innovative Beverage Development
Beverage categories are ever-changing and evolving.
Juice Beverage Development
Juices are made from extracting or pressing the natural liquid out of fruits...
Kombucha Beverage Development
Kombucha is a fermented, sweet and tangy beverage with relatively ambiguous...
Probiotic & Prebiotic Beverage Development
Probiotic and prebiotic beverages are at the front of both the functional food...
Protein Beverage Development
Protein became widely popular in the mainstream food and beverage industry in...
Spirits & Distilled Liquors
Spirits are distilled alcoholic beverages.
Switchels, Shrubs & Vinegar-Based Beverage Development
Thanks to the recent popularity of kombucha (a vinegar-y, fermented tea...